Retail Sales Evolving Due To The Mobile Shopping Phenomenon
Every day mobile applications and sites increase their importance to all types of shoppers. Many folks involved in sales/marketing have wondered if their positions will survive this so-called revolution. A growing number of marketing gurus believe that retail marketing/salespeople need not worry about their jobs, but should start to adapt to the inevitable changes.
Shoppers can now check if an item is in stock, locate a product on mobile maps of stores, scan items for prices and purchase items, all from their mobile devices. Some salespeople may be apprehensive regarding their future, because their roles will decrease. Others argue that their roles will merely evolve.
Many marketing experts suggest that, even though mobile apps are useful tools for consumers to access the information they seek, those apps will not supplant the face-to-face contact with sales people. Further, many believe that shoppers experience an enhanced, more integrated in-store experience when consumers are browsing on mobile, while also being able to seek help from salespeople equipped with iPads and in-store kiosks. Enthusiasts suggest that the dynamic, “omnichannel experience” creates a seamless customer tour that begins with mobile browsing and ends with an in-store transaction aided by a salesperson.
Increasing numbers of marketing/sales experts argue that “Mobile” has only been improving the shopping experience for shoppers who can (a) research before shopping and/or during shopping in order to and make better informed decisions and (b) can compare prices and quality of items.
Some retailers argue that these advances will increase “showrooming” and/or the number of visitors who enter stores in order to try on a shirt, but then buy it on the Internet at a lower price. Others believe that these innovations should only encourage retailers to enhance the shopping experience for their customers. Other retailers believe that some shoppers want experiences that often motivate them to spend a bit more for goods or services in exchange for the added value they perceive from superior service assistance. So, most of those retailers have concluded that the job of the salesperson now includes ensuring that a customer will make an in-store purchase as opposed to online purchase at Amazon.
It is now conventional marketing wisdom that prospects/customers will use their phones. Thus, marketers and retailers would be well advised to adapt to this burgeoning mobile shopping phenomenon and take advantage of its marketing potential.
Cornerstone Offers Enterprise Mobility Management Solutions, ERP Systems, Related Software Services and Consulting
We enjoy listening to our potential client’s ideas concerning streamlining operations, finding new customers, as well as hearing about the many ways they’d like to grow. We make it easy for you to discover if the business management solution, SAP Business One, as well as it’s built-in mobile capabilities, will be the a good enterprise resource planning (ERP) solution for your growing small or midsize organization. To start the ERP conversation today, call us at 813-321-1300.
No time to call us now? No worries ““ we know you’re busy. If you’d like, you can fill out the brief form within the Contact Cornerstone page, and let us know a good time to contact you in the near future. We’ll touch base with you when it’s convenient for your schedule. We’re looking forward to connecting with you!
Manufacturers and Wholesale Distributors Rely on Cornerstone Consulting for SAP Business One ERP, Mobility, Analytics, and I.T. Support
Why do so many growing Manufacturing, Online Retail and/or Wholesale Distribution businesses located in FL, as well as companies located through out the U.S., rely on Cornerstone for enterprise resource planning (ERP) systems, related services and technical support? As an award-winning Top Value Added Reseller and SAP Gold Partner, simply stated, our expertise is superior. Cornerstone Consulting has been providing state-of-the-art business software systems, as well as related technical support, to small and mid-sized manufacturing and wholesale distribution enterprises for more than thirty years.
Cornerstone Consulting’s areas of expertise include, but are not limited to:
- SAP Business One
- SAP HANA
- Business Intelligence (BI)
- Business Analytics
- Bar codes and Scanning
- Cloud Computing
- Custom Programming
- Strategic Marketing
- Software as a Service (SaaS)
- Web Development
If you’re interested in working with an advanced technology consulting, web development, and IT firm specializing in business automation and optimization, you have found your dream team. You can rely on Cornerstone to provide outstanding software products, related services and technical support for all areas of your small or medium sized business, such as: financial accounting, operations, customer relationship management, sales, inventory control and tracking, warehouse management, e-commerce, and more. Cornerstone’s highly-skilled programmers, trainers and consultants specialize in providing our Manufacturing, Wholesale Distribution, and Online Retail clients with optimal business process configuration, integration and automation.
Thinking about making your business highly competitive? We’d like to hear your ideas concerning re-engineering your operations with cutting-edge software and technology. We’re excited to discuss how your small or medium enterprise (SME) can not only run better but also out-smart your competitors. Call us today at 813-321-1300!