Jump on the Digital Marketing Bandwagon
It becomes more obvious every month that those with marketing savvy realize that increasing numbers of prospects use the internet to start their research regarding (a) the desired products or services and (b) potential sellers/providers of such products or services. In fact, many small business owners and staff members have taken advantage of this reality by jumping on the digital marketing bandwagon with impressive results.
A recent study suggests that certain fundamental steps taken by small business owners can ease the transition to digital marketing so as to reach a higher level of marketing efficacy but do not have to result in spending additional time and money on marketing.
One step is to keep marketing time and expenditures constant. Many experts agree that sustaining or increasing the marketing program is advisable in a slumping economy. They argue that major players have established time and again that maintaining or increasing marketing effort and investment will pay off in revenue performance.
In that connection, one of the first orders of business is to concentrate on generating and managing leads. Studies have shown that doing so effectively will produce good results and, often, referrals by some of those leads. So, marketers should carefully manage leads by vetting, qualifying, and “schmoozing” them.
Another priority should be to study digital marketing techniques constantly. Small business owners who fail to stay abreast of and employ new, appropriate marketing techniques will regret that mistake. Although print advertising, trade shows, and events can still good for business, they are not as customizable as are many types of digital marketing offerings, such as social media.
The times are changing. Social channels are no longer used just for sharing personal content, monitoring conversations, or discovering new people to follow. Madison Avenue types now offer this counsel to clients: “Stop thinking about social media and start thinking about social marketing.” Undoubtedly, savvy small business owners will take that advice to heart.
So, common sense and competition will dictate that many small businesses implement advanced marketing strategies and tactics during 2013, in order that they can remain competitive. In many cases, that may not be easy. The digital marketing curve is becoming vertical.
Growing Small and Midsized Wholesale Distributors and Manufacturers Rely on Cornerstone for Social Marketing Strategies
Why do so many small and midsized companies rely on Cornerstone’s expertise for business process automation and integration, enterprise resource planning (ERP) systems, technical support and content marketing? Simply stated, we know how to help businesses grow. Cornerstone has an amazing team of content marketing specialists, consultants, CPAs, (U.S.-based and English speaking) programmers and web developers. The team has been providing high-performance business software, as well as unparalleled technical support, to small and midsized manufacturing and wholesale distribution enterprises for more than thirty years.
We understand how to make businesses run better. We specialize in:
- SAP Business One
- E-commerce / M-commerce
- Business Intelligence
- Business Analytics
- Cloud Computing
- Custom Programming
- Software as a Service (SaaS)
- Website Design , Development and Hosting
- Content Marketing Strategies
- Social Marketing Strategies
Free Social Marketing Analysis
For a one hour social marketing consultation, contact Cornerstone Consulting at 813-321-1300.
No time to call us now? No worries. Feel free to complete the brief form within the Contact Cornerstone page, and let us know a good time to contact you in the near future. We’ll touch base with you when it is more convenient for your schedule. We’re looking forward to connecting with you!