Business Insights and Technology Tips – April 2012

Business Insights And Technology Tips

For Small And Midsized Enterprises (SMEs)


Facebook’s Analytics Tool for Ads

Facebook has recently made some improvements to their analytics tool for ads. In the near future, “Facebook will introduce a feature within its ads management platform that will allow marketers to see exactly how their Pages’ fans are responding to their ads.”

See: Mashable.com – Facebook’s Analytics Tool for Ads Will Soon Measure Actions Other Than ‘Likes’

For business Social Media strategies please call the Tampa, FL corporate office of Cornerstone Consulting Inc. at 813-321-1300.

Google Seeks Billions By Boosting Mobile Internet Speeds

“The Google Inc. (GOOG) engineering director, Arvind Jain, is continually monitoring Internet-access rates — from hotels, offices and airport lounges around the world — looking for ways to speed things up. Jain’s mission: get websites to load over mobile- phone networks twice as quickly as they do now. Today’s times are typically 9.2 seconds in the U.S.”

See: BusinessWeek.com – Google Seeks Billions By Boosting Mobile Internet Speeds

For business website search engine information and mobile optimization please call the Tampa, FL corporate office of Cornerstone Consulting Inc. at 813-321-1300.

 

More Than One-Third Of IT Budgets Spent On Cloud

“Companies are investing heavily in cloud computing, a new survey of 1,650 IT and business executives shows. On average, they report, more than a third, 34%, of their current IT budgets are now allocated to cloud computing solutions.”

See: Forbes.com – More Than One-Third of IT Budgets Now Spent on Cloud

For business cloud services and solutions please call the Tampa, FL corporate office of Cornerstone Consulting Inc. at 813-321-1300.

 

Tiny Product Change, Huge Sales Impact: The Billion Dollar Branding Lesson From Morton Salt

“The most successful means for creating and retaining customers is brand.  And your brand has three primary elements for differentiating itself from the pack:  what you do, how you do it, and for whom.”

See: Forbes.com – The Billion Dollar Branding Lesson from Morton Salt

For business consulting, branding advice and marketing strategies please call the Tampa, FL corporate office of Cornerstone Consulting Inc. at 813-321-1300.

 

Mobile Strategy: How To Build The Next Instagram

“By the end of this year, the number of mobile devices will have exceeded the world’s population. There are four times more mobile devices in the world as there are TVs, and six times more mobile devices than PCs. Instagram, which Facebook bought for one billion in cash and stock, has more than 30 million registered users. If you don’t already have a mobile strategy, you should””very soon.”

See: CNBC.com: How to Build the Next Instagram

For business mobile strategies and development please call the Tampa corporate office of Cornerstone Consulting Inc. at 813-321-1300.

 

 

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About Cornerstone Consulting, Inc.

Cornerstone Consulting, Inc. is a top value added reseller (VAR) of business software and enterprise resource planning (ERP) systems consultants. Cornerstone is a trusted partner which provides SAP Business One ERP, Sage Pro ERP and Comgine e-Commerce software to small and midsized businesses.  Services include Website & Graphic Design, Search Engine Optimization, Social Media Marketing, Custom Programming & Web Application Development, EDI, Barcodes/Scanning and Cloud Hosting Services.  Our products and services support accounting, operations, customer relationship management, e-commerce, and the specific needs of the Wholesale Distribution, Pharmaceutical, Nutraceutical, Online Retail and Manufacturing Industries.  Founded in 1983, Cornerstone is a privately-owned company that provides a full suite of information technology for numerous small and midsize business clients in North America, Europe, South America, the Caribbean and Canada.  Headquartered in Tampa, FL at 5550 West Executive Drive, Suite 240.  For answers to questions about this newsletter, please call us directly at 813-321-1300.

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