Internet Advertising Reached $9.2 Billion an Increase of 18%
The Interactive Advertising Bureau (IAB) consists of more than 500 significant media and technology enterprises which generate 86% of internet advertising in the United States. IAB’s goal is to enhance growth of (1) the “interactive” advertising marketplace, (2) interactive’s share of total marketing dollars spent and (3) its members’ share of total marketing dollars spent. It educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.” (For additional information, see: http://www.iab.net).
On December 19, 2012, IAB announced that, “Internet advertising revenues in the U.S. reached $9.26 billion for the third quarter of 2012, making the quarter the biggest on record, according to the latest IAB Internet Advertising Revenue Report figures released today by the Interactive Advertising Bureau (IAB) and PwC US. These figures show an 18 percent climb year-over-year, in comparison to Q3 2011’s $7.8 billion. In addition, they mark a 6 percent increase over the Q2 2012 figures of $8.72 billion.
“˜These historic investments in interactive point to the strong results that marketers are receiving from digital marketing, said Randall Rothenberg, President and CEO, IAB. It is a highly effective medium for interacting and engaging consumers, who are no longer passive, but are active participants in contemporary media online, through social media, and on-the-go with mobile. Sustained growth in internet ad revenue despite economic head winds is a testament to the value marketers get from using digital media,’ said Sherrill Mane, Senior Vice President, Research, Analytics & Measurement, IAB.”
David Silverman, a partner at PricewaterhouseCoopers LLP, said “This uptick goes beyond a significant year-over-year increase at 18 percent, and also shows a climb from last quarter as well. Clearly, digital advertising is continuing its positive trajectory with incredible momentum as it heads into seasonally strong Q4.”
It is important to note that the above mentioned results were achieved in a year which will not be remembered as a stellar year for the American economy. One may only imagine what the future may hold in store for digital advertising. In this digital environment, might it be wise to consider including or increasing internet advertising in your 2013 online marketing plan?
Source for this Interactive Advertising Bureau article: IAB
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