Optimizing Navigation Keywords
The other important factor in optimizing navigation for Search Engine Optimization (SEO) benefit is keyword usage. Because every link sends a keyword signal via the anchor text, every link is a chance to communicate which keyword phrases each page should rank for.
Don’t rely on your brand recognition or visual cues to set the context for the navigational keywords in your website. If your site sells toys and “Wooden Toys” is a category of product you offer, the navigation should read “Wooden Toys” rather than just “Wooden.” It’s important to use moderation as well, though. Using exact keyword phrases for every navigational link can lead to cluttered visual experience, loss of quick customer understanding of the offerings and even “¦ over-optimization. Rely on keyword research data to identify the most valuable keywords to use exactly in the navigation. Keywords that represent fewer searches can more easily be truncated.
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