Website Analysis Can Lead To Better Online Marketing Results
“Web analytics“ is a not so new discipline by which interested parties can measure and analyze how site visitors behave at a website. It enables commercial website owners to assess how site visitors behave when visiting the enterprise’s website. Generally speaking, the analysis is intended to help the site owner determine which features at the site seem to influence the best marketing results.
Lately, it also entails analyzing those features at the website that works best in accomplishing Internet marketing goals and objectives, such as the characteristics and features on a webpage that motivate a visitor to purchase a product or service. Google Analytics may the best known service in that field.
A marketing maxim that has been accepted for well over fifty years is, “You can’t beat good word of mouth.” So, if your Social Media marketing programs focus on developing content that enervates the members of your target market, that may well induce them to share your message within their social networks.
Another time tested marketing maxim, “Free advertising is the best advertising!” A sometimes overlooked aspect of social networking sites is that they tend to foster relationships among users who contact each other with some frequency. Sometimes, if a business entity enters such a site, individuals can engage its representatives in conversations. That facility can engender a positive reaction the dollar value of which is hard to determine. Further, when products or companies join those sites, people can interact with the product representative or company “rep”. That interaction can convey to users a sense that the company “really cares.”
Further, social networking sites and blogs permit individual followers to “retweet” or “repost” comments made by representatives of the product being promoted. By repeating the message, all of the users’ connections are permitted to see the message, therefore reaching more people. Social networking sites act as word of mouth. Because the information about the product is being put out there and is getting repeated, more traffic is brought to the product/company.
By means of wise use of social networking sites, business entities of various sizes and types can engage in discussions and conduct transactions with a wide array of individual followers. Employed tactfully, that capability can be used to enhance development of personal interactions with customer and/or clients. In turn, those interactions can instill a feeling of loyalty among followers and potential customers/clients. Also, by choosing whom to follow on these sites, products and services can reach a very narrow target audience. There is a lot to be said about correct targeting of the advertising dollar.
The highly-skilled staff of Cornerstone Consulting is happy to help you and your team with your business website, social networks campaigns, web analytics online marketing and search engine optimization efforts. Call us directly at 813-321-1300 today to learn about all of the ways Cornerstone Consulting can help you drive more web traffic to your business website and increase sales.
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